De Buyer in the press: a recipe for success

Posted on Jul 15, 2020

Our French brand de Buyer of cookware and cooking utensils and its CEO Guilhem Pinault were the focus of a recent profile piece published in Foodservice Equipment Journal.

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The French company, with a history dating back 1830, is still planning to grow its business:

"We are an expert in many different materials — carbon steel, stainless steel, perforated stainless steel, copper, aluminium, non-stick — and because we serve the cooking industry, baking industry and pastry industry it requires."

He also explains the positionning of the de Buyer products on the market:

“We have expensive products because they are extremely technological, they are precise and they help professionals gain productivity. If you want to heat 500 millilitres of milk and you have a de Buyer Affinity five layer saucepan, you are going to be able to heat milk three to five times faster than a regular pan at an opening price point. If you do that 120 times a day, you’re actually going to save your brigade a couple of hours of work. So if you look at it from that perspective you have the real reason why these products are more expensive."

We, at Signature FSE, support de Buyer in the UK in food service. We are here to advise you on the best product for your needs.

"[Signature FSE] has a proud history working with de Buyer, carrying a comprehensive selection of products in its showroom and providing restaurants, hotels and caterers with expert advice on selecting the right products for the right scenario."

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More on de Buyer product ranges>